Designer. Brand builder. Deadline wrangler on the side. I build identities, campaigns, and sometimes websites — all for the love of helping people find their voice and tell their story. If you want someone who doesn’t take themselves too seriously, but is systems-oriented, and detail‑obsessed, that’s me :)

PLACES I'VE WORKED AT

💖 ilovecreatives Studio
🎓 University of South Carolina SVAD
🟠 Cyberwoven
🎥 Nickelodeon Theatre

👩‍🔬 Indie Grits Labs
💌 ByFarr Design Studio
🏁 Motto

PEOPLE I'VE WORKED WITH

⭐️ ALINE
🛹 Bluetile
🖼️ Columbia Museum of Art
🚪 Door No. 3
🥕 Harvest Hope
🌳 Historic Columbia
🧮 Mathematical Association of America
🎞️ Nine Patch Pictures

📺 PBS
📡 SCETV
🐔 University of South Carolina
🌇 University of Southern California
🏛️ The Wright Museum
🛜 WGBH Boston
📓 Yale Investigative Reporting Lab

GET IN TOUCH

Got questions, want to work together, or just want to say hi? Fill out my form. Extra work samples available on request.

↳ Featured Project

Building a Brand Ecosystem for Niagen and Tru Niagen

2025

↳ 360 PLUS is a shared symbol of NAD+, aging, and cellular health— an asset that creates visual continuity across the Niagen and Tru Niagen brands.

CellLink is a modular pattern inspired by cellular networks and the geometry of 360 PLUS, grounding the products in Niagen’s scientific credibility. ↲

↳ Bold enough to stand out. Refined enough to feel premium.

WHAT I DID

Brand Identity, Logo Design, Brand Architecture, Packaging

CREDITS

Agency: Door No. 3
Executive Creative Director: April Steinbach
Associate Creative Director: Devin Hilgenkamp
Account Manager: Cameron Chambers
Copywriter: Rachel Weller

How do you evolve Niagen as a corporate, science-led parent brand while giving Tru Niagen the freedom to compete on shelf as a premium, consumer-facing product, without drifting into trend-driven, Gen-Z territory?

At the parent level, through design and branding, I created a strategic refinement of Niagen’s brand foundation to scale across a growing ecosystem. We elevated its core differentiators— scientific innovation, and Niagen as a founding trailblazer in the NAD+ market, while humanizing the science and establishing a top-down architecture that unifies the system and defines the Niagen way to Age Better®.

Tru Niagen builds on that foundation with a more expressive, shelf-forward identity. A deliberate push and pull between minimalism and playfulness brings optimism and vitality through color and form, while refined typography keep the brand firmly in premium wellness— distinct, aspirational, and connected visually to the Niagen parent brand.

↰ Index Next Project ↱

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