Thank You
Thank you to the CMA for inviting me to a private tour and talk with Amanda McCavour!
In the Shadow of Monet
Exhibition campaign for the Columbia Museum of Art's summer 2022 exhibition 'In the Shadow of Monet: Giverny and American Impressionism'. The CMA featured a partnering contemporary exhibition of Amanda McCavour's 'Bright Little Day Stars'. Using color from the Impressionism movement with Amanda McCavour's work, we created an identity to visually connect a traditional arts movement, with a contemporary artist for a cohesive marketing campaign on all platforms and channels.
Client
Columbia Museum of Art
Project year
2022
agency / studio
Cyberwoven
Services
Art Direction, Campaign Identity, Design
Project Details
With a small selection of photo assets, I created a campaign identity rooted in the celebration of color found in both the Impressionism movement and in McCavour's work. A lensing motif was created as a visual element to represent the kaleidoscoping distortion of perspective when viewing both exhibitions— both McCavour's and the Impressionism exhibits take on different lives when viewing the pieces at different angles and distances. McCavour encourages viewers to get up close, touch, and lay on the floor to fully experience her work. Messaging and copywriting by Luke Hodges.
Visit the projectAwards
2022 Silver American Advertising Awards for Digital Advertising: Cross Platform & Digital Advertising: Online/Interactive, Social Media Campaign
No items found.
No items found.
No items found.
