Beam & Hinge is a web design agency in Columbia, SC, serving small and mid-sized organizations since 2014. A decade in, they were ready for a refreshed brand that better reflected who they are today and where they’re heading. As part of the Cyberwoven team, I led art direction and brand design to help elevate B&H for its next chapter.
As Cyberwoven’s sister company, Beam & Hinge focuses on WordPress development but has steadily expanded its offerings. For the rebrand, we pushed their identity forward—updating the logo and building out a visual system inspired by the name itself. A beam and a hinge form the core parts of a lever, so we leaned into themes of lift and upward momentum to represent growth, clarity, and elevated quality.