Featured Project
Merging past & present for French Moderns
for the Columbia Museum of Art
WHAT I DID
Campaign Identity, Design, Typography
CREDITS
Agency: Cyberwoven
Copywriting: Luke Hodges
Junior Designer: April Blackmon
The Columbia Museum of Art brought a century of groundbreaking French art to Columbia with French Moderns: Monet to Matisse. Featuring masterworks from Monet, Degas, Matisse, Chagall, and more, the exhibition explored a period of bold experimentation—from Impressionism to Cubism to Fauvism. Our goal was to capture that same energy for today’s audience.
With a limited amount of licensed assets at our disposal, we built the design system around a hand-drawn figurative hyphen—used as a playful throughline to represent connection, creativity, and the push toward modernism. The typography mixed historical weight with a modern edge, echoing the tension in the artwork itself. The identity lived primarily across digital marketing, with typography selections carried into the exhibition space itself.
↳ The struggle with creating this system was that we only had a limited amount of images at our disposal for promo.
We had to create a ton of ads though, so solved fears of redundancy by color compinations and interesting type placements. ↲
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