Cohn Development
Cohn Development is a full-service real estate development firm with three decades of successful business ventures and strong relationships in South Carolina. The company has grown beyond its South Carolina origins, acquiring holdings nationwide. Previously dependent upon its sister company, Cohn Construction, for a visual identity, and tucked away as a single webpage within the Cohn corporate site, Cohn Development lacked a distinct brand presence that aligned with its reputation and future goals. In 2023, Cohn's leadership collaborated with Cyberwoven to create a new brand that truly captures the essence of the company and its values.
Project Details
Cyberwoven developed a visual identity system, microsite, and cohesive messaging that strengthens the brand in all of its customer-facing interactions. The refreshed brand identity of Cohn echoes their 30-year history in the industry, using geometric shapes to convey a solid foundation. The modernist implementation positions the company as a forward-thinking powerhouse on the national stage. I worked closely with UI Designer Will Gettys on the Cyberwoven team to implement the new visual identity on Cohn's new microsite, informing the page design and layout. The new site also provided Cohn Development with an online presence separate and distinct from its parent company, providing clarity to prospective partners, investors, and clients.
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