Project Details

With help from their gentle horses and their specially trained therapists, Reins for Resilience (formerly Carolina Therapeutic Riding or CTR) cultivates lasting strength in their riders, enhancing their physical capabilities and encouraging heir spirit of determination and optimism. As part of this Cyberwoven project, I cultivated a visual brand that celebrated the bright and positive culture that is at the heart of this organization. Our teams' work included a name change, brand foundation, logomarks, a custom, hand-drawn illustration toolkit, and new visual identity brand standards. Naming and brand strategy work by Luke Hodges, Brand Strategist at Cyberwoven.