


The Charles H. Wright Museum of African American History, based in Detroit, Michigan, will celebrate its 60th anniversary in 2025 with a campaign that honors its rich legacy while looking toward the future. I was tasked with creating a visual identity for this milestone, which included crafting digital collages that drew from quilt-making patterns, a nod to African American history and culture. The campaign celebrates the museum’s past, present, and future, inspiring the community to re-engage with its mission for the years ahead.
For the Wright Museum’s 60th anniversary, the design focused on telling a story that spanned generations. The collages, meticulously crafted, integrated archival and contemporary elements, weaving together a narrative of resilience, innovation, and cultural pride. Quilt-making patterns served as a foundation, referencing both African American artistic traditions and the museum’s role in preserving these histories. The jewel-toned color palette, a client request, added richness and depth to the campaign, while the inclusion of an Egyptian-style slab serif typography added a historical reference to print media and its importance to honor the past. With minimal source imagery—including three modest photos of Charles H. Wright himself—the design amplified its impact by layering meaning into every detail. Highlights like the drinking gourd constellation subtly reinforced the museum’s role as a guiding light in the preservation of African American heritage. Despite limited photographic assets, the campaign elevated the Wright Museum’s anniversary celebration, showcasing its vibrant history and promising future. Logo design by Micah Thomason and April Blackmon.
Visit the project