Project Details

Created as part of the Cyberwoven team, the campaign’s visual identity drew inspiration from the energy and audacity of the art it celebrated. A hand-drawn, figurative hyphen was used as a recurring design element, symbolizing the creativity and exploration that defined this era of modernism. The typography balanced a sense of historical depth with contemporary relevance, reflecting the tension between classic traditions and avant-garde experimentation. With a wealth of assets to work with, we allowed the artworks to take center stage. Abstract collages were created to emphasize the variety of styles, techniques, and subjects within the exhibition, reinforcing the show’s diversity and richness. The visual identity was created primarily for the digital marketing campaign, but lives physically in the typography selections found throughout the exhibition space. Copywriter: Luke Hodges / Junior Designer: April Blackmon