Project Details

Harvest to Home, an initiative by Harvest Hope Food Bank, is a free, mobile market program aimed at tackling food deserts in the Midlands. The concept involves bringing a food truck filled with a diverse range of pre-packed food boxes directly to the community during market distributions. These boxes contain a mix of perishable and non-perishable items, featuring fresh produce, dairy, meat, and grains. Empowering community members, the program allows them to select the foods they prefer to bring home to their families. Visuals and messaging evoke this celebration of fresh food, service, and community, while being visually cohesive with the parent brand.